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THE SCOTTS MIRACLE-GRO COMPANY AND KEEP AMERICA BEAUTIFUL
OFFER STUDENTS NEW STEWARDSHIP EDUCATION PROGRAM
Organizations Announce Plans To Bring Environmental Education And
First Annual “National Class Outside Day” To America’s Youth
During National Garden Month®
MARYSVILLE, Ohio – March 19, 2007 – If today’s school children
are to become tomorrow’s environmental stewards, they need to spend more
time outside learning and playing than they do today. This is the premise behind “30
Days of Green,” a new educational campaign by The Scotts Miracle-Gro
Company and Keep America Beautiful (KAB) that kicks off in classrooms nationwide
this April, National Garden Month®.
ScottsMiracle-Gro and KAB have enlisted the National Gardening Association,
the originators of National Garden Month, as well as Scholastic, the global
children’s publishing, education and media company, to create and distribute
30 Days of Green calendars to 81,000 4th – 6th grade classrooms. The
calendars offer daily insights about green spaces and their environmental benefits,
encouraging students to learn about nature and the environment through outdoor
observation and experience. Anyone can participate by downloading the calendars
through a Web site co-hosted by ScottsMiracle-Gro and the National Gardening
Association at www.scotts.com or www.kidsgardening.org.
In addition to daily facts and suggested activities during the 30 Days of
Green campaign, ScottsMiracle-Gro and KAB created the first annual “National
Class Outside Day.” On Friday, April 20, teachers and students across
the country are asked to spend an hour of class time outside as a way to actively
develop an appreciation for the outdoors while enhancing their existing curriculum
of biology, language arts and more through gardening and other outdoor activities.
Participating classes will also have the opportunity to nominate their school
to receive a Learning Garden provided by ScottsMiracle-Gro and KAB in Spring
2008.
“ScottsMiracle-Gro is proud of its continuing partnership with Keep
America Beautiful to promote environmental stewardship at all ages,” said
Rich Martinez, chief environmental officer for ScottsMiracle-Gro. “Through
the 30 Days of Green events like National Class Outside Day, we hope to instill
the importance of a healthy, green world in young people so that the generations
to come can enjoy the environmental benefits of green spaces.”
Select 30 Days of Green activities include:
- April 6-7 – Green spaces are areas such as parks and gardens that beautify
communities and encourage healthy, happy recreation. Collect photos, drawings
and other items that remind you of green spaces you’ve enjoyed,
then write a paragraph about why you enjoyed it.
- April 12 – School lunches produce 1.2 billion pounds of trash each year.
Bring a “litter-less” lunch and have a picnic outside.
- April 26 – Join KAB volunteers and clean-up thousands of acres of parks
and trails and participate in a KAB Great American Cleanup™ event.
The 30 Days of Green calendar is an expansion of previous ScottsMiracle-Gro
and KAB stewardship efforts. Over the past two years, the organizations worked
together with local volunteers and officials to create green spaces in 10 cities
nationwide. These green spaces have contributed to the physical and mental
health of the community and environment.
About Scotts Miracle-Gro
With more than $2.7 billion in worldwide sales and more than 6,000 associates,
The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The
Scotts Company LLC, is the world's largest marketer of branded consumer products
for lawn and garden care, with products for professional horticulture as
well. The Company's brands are the most recognized in the industry. In the
U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are
market leading in their categories, as is the consumer Roundup® brand,
which is marketed in North America and most of Europe exclusively by Scotts
and owned by Monsanto. The Company also owns Smith & Hawken®, a leading
brand of garden-inspired products that includes pottery, watering equipment,
gardening tools, outdoor furniture and live goods. Additionally, the Company
owns Morning Song®, the leading brand in the wild bird food category.
In Europe, Scotts' brands include Weedol®, Pathclear®, Evergreen®,
Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®.
For additional information, visit us at www.scotts.com.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest
volunteer-based community action and education organization. This national
nonprofit forms public-private partnerships and programs that engage individuals
to take greater responsibility for improving their community’s environment.
The Great American Cleanup™ is the organization’s signature program
that mobilizes millions of volunteers to improve their communities through
hands-on participation. For more information, visit www.kab.org.
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